To ensure that your business is visible in local search results and to maximize the potential of your Google My Business page, it's important to follow best practices. Whether you're a local service provider or a national company with multiple storefronts, Google My Business is an essential tool for your business. Here are five best practices for managing your Google My Business listing.
Keep Your Information Up-to-Date
Google will use the information in your Google My Business listing to create your entity, since the search engine will want to offer its own data to users.
Therefore, if you want to enjoy a higher local search ranking, you must keep your GMB ad up to date and active. A strong, well-optimized profile is more likely to rank high in Google's index and convert users into real customers. Whether you have a business that just took off or one that's already well established in your community, configuring and optimizing Google My Business is very important to help new customers discover you.
Think about promotions, events, sales, product launches, content launches.
If you advertise it via email or social media post, you can add it to a Google My Business post. For organizations with multiple locations, Google My Business allows you to create groups of locations in a main account and then add new locations as needed. You can also check your Google My Business listings for errors and, at the same time, automatically send corrections to all your listings. Not only does it increase the ranking of your ads on Google My Business, but it also directly increases your reputation score.
Add Special Times and Events
In addition to these main functions, you can also update your company information with special times and events. For example, if you offer extended shopping hours during the holiday season, you'll want to include them for your customers.
One of the best features of Google My Business is the opportunity for customers to ask questions about your business. Think of your Google My Business page as a complement to your website and as another great way for new and existing customers to learn more about your company and the products or services you offer.
Take Advantage of Features
Google adds more features all the time, and depending on your category, you might have features that other types of businesses don't. Even the San Diego Zoo uses Google My Business to provide more information about the zoo and to show useful questions and answers for visitors.