Using the drop-down menu, you can choose a business group to securely share the management of your locations with multiple users and execute location-based advertising campaigns or Google Maps marketing campaigns.
Google My Business(GMB) is essential for all local businesses, both online and offline, as it gives you the opportunity to interact with your customers on Google Search and Google Maps. The best approach to managing multiple locations in Google Business is to create a business account with the functionality of managing mass locations. Having a presence on Google allows your customers to get directions to your physical location.
To make things easier, Google allows users to maintain several companies in a master Google Business account, called business groups. Without a business listing on Google, your potential customers will go directly to your competition. Having a well-optimized Google business listing will help you connect more easily with customers who are looking for products or services offered by your company.