Is a Google Business Account Worth It?

Having a Google MyBusiness page can be a great way to get your business to appear multiple times on Google. It's an essential asset for any local business owner, but it can sometimes be confusing. Is Google My Business worth it? If you have a business that serves local customers, the answer is a resounding yes. The Google My Business service is free and is a core component of any local marketing strategy.

Regardless of whether you offer products or services, Google My Business offers an easy-to-manage interface that allows you to display the most important business information so that it appears in local search results. The Google Business Profile is a free list of companies from Google. It allows you to provide details and photos of your company, including its location, services and products. Not only does Google My Business make it easy to search for your company on Google, but online directories such as Google My Business help you reach potential customers who would otherwise not know how to find you.

Having a Google My Business listing can be incredibly beneficial for small businesses. It increases visibility and makes it easier for customers to find your business online. It also provides valuable analytics that can help you better understand your target customers and how they interact with your company. Additionally, businesses that meet the requirements to advertise through Google's local service ads can receive the Google Screened or Google Guaranteed designation.

Google My Business also offers special features depending on the category you've chosen. For example, if you have special hours during holidays or even specific days, make sure that they are reflected in your Google Business profile. This information is only used to verify your business and isn't displayed on your Google business profile or shared with the public. Having a presence on Google My Business can also help increase sales and revenue for small businesses.

A quick Google search is effective in narrowing down options, especially for consumers using a mobile device, 86% of people use Google Maps to locate nearby businesses. Just by having an ad and appearing in local searches, businesses are 70% more likely to attract potential customers to visit their stores. Overall, having a Google My Business page is worth it for any local business owner who wants to increase their visibility and reach potential customers. The service is free and easy to manage, and it can help increase sales and revenue for small businesses.

Letícia Suellentrop
Letícia Suellentrop

Hardcore pizza practitioner. Award-winning web evangelist. Typical travel fan. Total travel practitioner. Hipster-friendly tvaholic.

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