How to Optimize Your Google My Business Listing and Manage Customer Interactions

Optimizing your Google My Business listing is essential for businesses that want potential customers to find them and learn about their features and offers. This includes businesses with a physical location, such as a restaurant or store, and companies that provide services by meeting with customers elsewhere, such as consultants or plumbers. Google My Business (GMB) is a powerful advertising tool that can help you reach more customers and increase your visibility in local search results. Verified business locations are “more likely to appear in local search results for Google products, such as Maps and Search.” Use Hootsuite to communicate with your customers through the GMB page and all your other social channels.

Think of your GMB page as a complement to your website and as another great way for new and existing customers to learn more about your company and the products or services you offer. Uploading images assures people that your company is a reliable place of business and gives them a sense of security. GMB profiles have good local SEO, so the information you share will rank above third-party sites that may have outdated details. This information is only used to verify your business and isn't displayed on your GMB profile or shared with the public.

Now that we've established why you should create and manage your GMB listing, let's discuss the best practices for optimizing it and managing customer interactions.

Optimizing Your GMB Listing

Creating a GMB profile is an important way to attract new customers to your company through Google search and Maps. To optimize your GMB listing, make sure you include all relevant information about your business, such as hours of operation, contact information, services offered, etc. You should also include photos of your business, products, or services to give potential customers an idea of what they can expect from you.

Managing Customer Interactions

Once you've optimized your GMB listing, it's important to keep interacting with customers. Responding to customer reviews is one of the best ways to show potential customers that you care about their experience with your business. You should also use GMB Insights to track customer interactions with your listing, such as how many people view it or click on it. This will help you understand what kind of content resonates with customers and how you can improve their experience.


Optimizing and managing customer interactions on a GMB listing is essential for businesses that want to reach more customers and increase their visibility in local search results.

By including all relevant information about your business, responding to customer reviews, and using GMB Insights to track customer interactions, you can ensure that potential customers have a positive experience with your business.

Letícia Suellentrop
Letícia Suellentrop

Hardcore pizza practitioner. Award-winning web evangelist. Typical travel fan. Total travel practitioner. Hipster-friendly tvaholic.

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