One important thing to note first is that all GMB posts will expire after 7 days. That means you'll need to publish new content at least once a week to stay active on your page. At a minimum, you should post to Google My Business once every 7 days. To get the most out of your My Company page, it's essential to enrich it with optimized content and multimedia content and be sure to continue publishing it, as any My Company publication will expire in 7 days.
If you want these posts to appear on Google's results page, you must repost them or upload new content at least once a week. You may be wondering if it's better to post often or if posting weekly is enough for a better ranking? The short answer is: post everything at once. Because of the 7-day expiration date, it's best to publish on GMB at least once a week. For the best results, we recommend posting a few times a day when possible.
Fortunately, Google won't mark duplicate content on its My Business pages, which means that you can easily rotate old posts to maintain the diversity of your content.
Google My Businesspublications are intended to provide the user with more information about the main Google search results. If they are looking for a local service or product, they will receive a preview of the contact information of the best-ranked companies and excerpts of any publications that they have uploaded to their My Company page. Now that we've discussed why it's important to post regularly on Google My Business, let's review some of the different types of publications you should consider.
Local businesses rely heavily on GMB to place their local businesses in the first search results. OneUp allows you to schedule and configure your Google My Business publications to be repeated automatically, and it's a service approved by Google. The fact that your posts on Google My Business expire after 7 days means that you have to constantly return to GMB and publish something week after week, over and over again. Google My Business allows you to easily interact with potential customers through the search engine and Google Maps.
It also allows you to publish content on your Google My Business page, at no cost. Many companies see Google My Business as a one-time profile update: request your business listing, add your business hours, add some images and make sure your reviews match. This allows you to take advantage of being active on Google My Business, without the hassle of coming back every week to publish something manually once your publication expires.